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    What Is the Best Stock to Start Investing?

    The One Stock One of the World’s Richest People Bets On

    What Is the Best Stock to Start Investing?
    Federico Rösel
    Federico Rösel
    April 9th, 2026·4 min read

    Referenced Assets

    BRBRK-A logo

    Berkshire Hathaway Inc.

    Stock·BRK-A
    N/A
    KOKO logo

    The Coca-Cola Company

    Stock·KO
    N/A
    AXAXP logo

    American Express Company

    Stock·AXP
    N/A
    AAAAPL logo

    Apple Inc.

    Stock·AAPL
    N/A
    CVCVX logo

    Chevron Corporation

    Stock·CVX
    N/A
    BABAC logo

    Bank of America Corporation

    Stock·BAC
    N/A

    Why there is no perfect stock for beginners

    If you are asking for the best stock to start investing, the honest answer is that there is no perfect stock for a beginner. A single company can look safe one year and disappoint the next, while a broad ETF spreads that risk across many businesses and sectors. That is why most new investors are better served by building a simple portfolio with a diversified global ETF first, then adding other assets later.
    For someone taking their first steps in investing, the goal should be exposure to the market, not a search for a miracle winner. A fund linked to the MSCI World or ACWI index gives access to hundreds or even thousands of companies in one purchase. If the investor wants a more balanced mix, adding emerging markets ETFs and a bond ETF can improve diversification and reduce volatility.

    Why ETFs are usually better than choosing one stock

    ETFs, or exchange-traded funds, let you buy a basket of assets at once. That means less dependence on a single management team, a single product line, or a single quarter of earnings. For beginners, this matters because the biggest mistake is often concentration - putting too much money into one company before understanding how markets move.
    A broad ETF can own companies across the United States, Europe, Asia, and other developed markets, with some products also including emerging markets. That gives the investor instant diversification, low costs, and a cleaner way to participate in long-term growth. In practice, this is often a better first move than trying to pick the next great stock.

    If you must buy one stock, why Berkshire Hathaway stands out

    If you insist on buying a single stock, Berkshire Hathaway (BRK-A) is one of the strongest candidates for a first purchase. The company, led for decades by Warren Buffett, behaves in many ways like a diversified portfolio inside one ticker. It owns businesses outright and also holds large stakes in major listed companies, so the investor gets broad exposure without having to choose every position separately.

    Berkshire Hathaway is not a tech-heavy growth story. Its strength comes from steady cash-generating businesses, insurance operations, railroads, utilities, and ownership stakes in companies with durable franchises. That includes names such as Coca-Cola (KO), American Express (AXP), Apple (AAPL), Chevron (CVX), and Bank of America (BAC). The mix changes over time, but the core idea stays the same: buy solid businesses with lasting competitive advantages.One notable investor who strongly backs the stock is Microsoft founder Bill Gates. Through the Bill & Melinda Gates Foundation, he has allocated approximately $10 billion (roughly 30% of the foundation's total portfolio) to Berkshire Hathaway.

    [1] SEC 13F

    What makes Berkshire Hathaway feel like an ETF

    The reason many investors compare Berkshire Hathaway to an ETF is simple. It gives you diversification through a single stock, and it does so with a value-oriented approach. Buffett has spent decades favoring companies with strong cash flows, understandable business models, and reasonable valuations rather than chasing the newest trend.
    That approach can be useful for beginners who want stock market exposure without buying a speculative name. Still, Berkshire is not the same as an ETF. It is one company, and its results depend on management, capital allocation, and the performance of its holdings. An ETF remains more diversified, which is why it should usually come first.

    A simple starting portfolio for new investors

    A practical first portfolio for many beginners can be built with three pieces: a global equity ETF such as MSCI World or ACWI, an emerging markets ETF for broader reach, and a bond ETF for stability. This kind of setup gives exposure to growth, diversification, and a cushion during market drops.
    If you want to add one individual stock after that foundation is in place, Berkshire Hathaway is a reasonable choice. It is built for patience, not hype. For investors who want to learn while keeping risk under control, that matters far more than chasing a hot stock that may fade as fast as it rose.

    The real lesson for first-time investors

    The best stock to start investing is often not a stock at all. For most beginners, the better answer is a broad ETF that captures global markets at low cost. Once that base is in place, Berkshire Hathaway can work as a single-stock addition for investors who want a business with quality holdings, disciplined management, and a long record of compounding value.
    Legal Notice: Education, not advice. Past results do not guarantee future returns. Investing always involves risks.

    About the author

    Federico Rösel
    Federico RöselCo-Founder

    Federico explains technology and healthcare from the inside: what really drives these businesses, and why it matters for investors.

    TechnologyHealthcare & MedTechEuropean Markets
    View profile

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