El Fondo

ABOUT US

We build financial clarity for Latin America.

El Fondo was born from a simple idea: investing shouldn't require a finance degree, or extra money for someone who charges you to sell you knowledge.

2024
Year founded
+70k
People investing
9
Countries in the region

OUR ORIGIN

Financial information in Spanish is scarce, intimidating and often designed to sell you something, especially across the region. Anyone who wants to start investing runs into disorganized information on social media, fine print, unnecessary courses and advisors who charge a commission on every product they recommend.

The region deserves access to information and education, and we built El Fondo to serve it: a platform that explains, details, shows, compares and accompanies, but never recommends, and never charges. The information belongs to everyone, the tools are ours, but the decision is yours.

HOW WE WORK

01
02
03

WHY WE EXIST

Two sentences that guide every decision about tools, articles and lines of code.

Mission
Vision

WHO WE ARE

A founding team that combines markets, product and engineering, with the same obsession for clarity.

Valeria Morote
Co-Founder & CEO

She has operated at the heart of European capital markets: she covered corporate and investment banking relationships across the DACH region at BBVA, and then structured derivatives and executed M&A deals through to close at BNP Paribas, at the intersection of product, client coverage and execution. Master in Finance, Frankfurt School.

David Siegl
Co-Founder & COO

He has followed the journey of capital, from product to the end investor: he structured and distributed derivatives at BNP Paribas, supported distribution to asset managers at Fidelity International, and raised private equity, credit, infrastructure and real estate capital from institutional investors at KKR. Bachelor in Finance, Frankfurt School.

Friedrich Rösel
Co-Founder & CTO

He builds systems that turn messy data into reliable decisions: he founded Alpha Nex Digital Solutions (machine learning applications and data architecture embedded in his clients' workflows) and led technology as Head of IT at Lando Health, in real-time clinical decision-support software. Bachelor in Computational Business Analytics, Frankfurt School.

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