Is 0960.HK overvalued or undervalued?

0960.HK currently has a P/E ratio of -114.06. Relative to the sector average of 23.20, this suggests the stock may be undervalued. A higher P/E than peers means investors are paying more for each unit of earnings, often because they expect faster future growth. However, if that growth does not materialize, the stock can appear overvalued. A lower P/E may indicate weaker growth expectations or higher risk, but it can also signal a potential valuation discount.

How can I buy Longfor Group Holdings Limited stock?

Longfor Group Holdings Limited trades on HKSE. Investors in Latin America can buy it through international and regional brokerage and investment platforms. You simply need a valid government ID or passport to get started.

Can I buy fractional shares of 0960.HK?

Yes. Through fractional investing, you can invest exactly the amount you want, starting with as little as $1 or $5 USD (depending on what investment platform you use), and own a proportional piece of the company.

Does buying 0960.HK protect my money against local inflation?

Many investors in Latin America buy international stocks like 0960.HK to protect their purchasing power. Because 0960.HK is priced in foreign currency, your investment is tied to a hard currency. If your local currency devalues against the foreign currency, usually USD or Euro, the underlying value of your stock portfolio remains protected from local inflation.

Do I need a foreign bank account or a Visa to buy 0960.HK shares?

No. A common misconception is that you need a foreign bank account or a foreign visa to invest in international stocks. Today, modern investment platforms allow you to fund your account using local bank transfers or local payment methods right from your home country.

Is 0960.HK a suitable investment for my portfolio?

There is no universal answer, since fit depends on your situation, not just the stock. Think about three things: how well 0960.HK diversifies what you already own, whether you can stomach its price swings given your risk tolerance, and how long you plan to stay invested. As a rule, a single stock works best as one piece of a broader asset allocation and with a multi-year time horizon. This is general information, not personalized financial advice.

All stocks0960.HK

Longfor Group Holdings Limited

HK$5.35+HK$0.06+1.04%

HKSE / HKD

Market cap

HK$36.7B

P/E

-114.1

EPS (TTM)

HK$-0.00

Dividend yield

3.53%

Beta

2.04

1Y return

-49.14%

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Financials

The numbers behind the company

Revenue vs net income

RevenueNet income

$35.2B2021

$36.3B2022

$25.5B2023

$17.5B2024

$13.9B2025

Financial health

Gross margin

Operating margin

ROE

ROA

Debt to equity0.96Low
Current ratio7.35
Cash ratio1.61
Net margin-0.3%
Free cash flow—

Valuation

Is it expensive right now

P/E vs the market

scale 0–50

0153050

0960.HK-114.1
Real Estate sector median23.2
S&P 50022.0

Trades about 592% below its sector, cheaper than its peers on earnings.

Ratios

PEG1.10
Price to book0.19
EPS (TTM)HK$-0.00
Payout ratio-10,765%
FCF yield41.67%

Range & risk

HK$5.15HK$11.00

Trading in the lower third of its 52-week band

Beta2.04

Profile

What Longfor Group Holdings Limited actually does

Longfor Group Holdings Limited, an investment holding entity primarily active in the People's Republic of China, maintains its corporate headquarters in Beijing. Established in 1993, the company's core business revolves around property development, investment, and comprehensive management services. Its operations are strategically structured into three key divisions: The Property Development segment is responsible for constructing and marketing a diverse portfolio of properties, including commercial offices, retail premises, and residential units. Through its Property Investment arm, the company manages and leases various investment assets, notably prominent shopping complexes and residential rental properties. The Property Management and Related Services and Others division provides extensive property management and associated provisions, alongside overseeing hotel operations and offering specialized services such as space solutions, real estate brokerage, and interior decoration. The firm underwent a name change in June 2018, transitioning from its former identity, Longfor Properties Co. Ltd., to its current designation.

CEO

Xuping Chen

Employees

31,653

Headquarters

Beijing, BE

Founded

2009-11-19

Company website

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Community sentiment

Bullish—

Distribution

Bearish0%
Neutral0%
Bullish0%

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Q&A

Questions people ask

0960.HK has a beta of 2.04, which indicates how sensitive it has historically been to movements in its broader market. A beta above 1 suggests higher relative volatility than the market. Beta is based on historical data and does not predict future performance.

Longfor Group Holdings Limited