It'S Hanbul Co., Ltd.

It'S Hanbul Co., Ltd., a South Korean entity established in 1989 and headquartered in Seoul, focuses on the research, production, and worldwide distribution of cosmetic goods. Operating globally, the company, which was known as It'S SKIN Co., Ltd. until its rebranding in 2017, provides a diverse array of beauty and personal care items. Its comprehensive skincare range includes toners, lotions, serums, gels, creams, emulsions, specialized effectors, eye treatments, sun protection, cleansing solutions, and various masks. For makeup, It'S Hanbul supplies foundational products like BB/CC creams, concealers, illuminators, foundations, and setting powders, in addition to accentuating items such as eye and lip care, eye shadows, brow products, nail care, blushes, and more highlighters. The company also offers body care essentials, including washes, scrubs, lotions, creams, fragrances, and hydrating mists/oils. Furthermore, its portfolio extends to hair care and styling products, dedicated lines for men and babies, hand and foot treatments, and an assortment of beauty accessories, including brushes and applicators.