Is 6993.HK overvalued or undervalued?

6993.HK currently has a P/E ratio of -150.30. Relative to the sector average of 22.40, this suggests the stock may be undervalued. A higher P/E than peers means investors are paying more for each unit of earnings, often because they expect faster future growth. However, if that growth does not materialize, the stock can appear overvalued. A lower P/E may indicate weaker growth expectations or higher risk, but it can also signal a potential valuation discount.

How can I buy Blue Moon Group Holdings Limited stock?

Blue Moon Group Holdings Limited trades on HKSE. Investors in Latin America can buy it through international and regional brokerage and investment platforms. You simply need a valid government ID or passport to get started.

Can I buy fractional shares of 6993.HK?

Yes. Through fractional investing, you can invest exactly the amount you want, starting with as little as $1 or $5 USD (depending on what investment platform you use), and own a proportional piece of the company.

Does buying 6993.HK protect my money against local inflation?

Many investors in Latin America buy international stocks like 6993.HK to protect their purchasing power. Because 6993.HK is priced in foreign currency, your investment is tied to a hard currency. If your local currency devalues against the foreign currency, usually USD or Euro, the underlying value of your stock portfolio remains protected from local inflation.

Do I need a foreign bank account or a Visa to buy 6993.HK shares?

No. A common misconception is that you need a foreign bank account or a foreign visa to invest in international stocks. Today, modern investment platforms allow you to fund your account using local bank transfers or local payment methods right from your home country.

Is 6993.HK a suitable investment for my portfolio?

There is no universal answer, since fit depends on your situation, not just the stock. Think about three things: how well 6993.HK diversifies what you already own, whether you can stomach its price swings given your risk tolerance, and how long you plan to stay invested. As a rule, a single stock works best as one piece of a broader asset allocation and with a multi-year time horizon. This is general information, not personalized financial advice.

All stocks6993.HK

Blue Moon Group Holdings Limited

HK$2.47+HK$0.05+1.86%

HKSE / HKD

Market cap

HK$14.3B

P/E

-150.3

EPS (TTM)

HK$-0.00

Dividend yield

7.30%

Beta

0.39

1Y return

-25.15%

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Financials

The numbers behind the company

Revenue vs net income

RevenueNet income

$974M2021

$1.0B2022

$938M2023

$1.1B2024

$1.1B2025

Financial health

Gross margin

Operating margin

ROE

ROA

Debt to equity0.01Low
Current ratio4.27
Cash ratio2.26
Net margin-1.0%
Free cash flow—

Valuation

Is it expensive right now

P/E vs the market

scale 0–50

0153050

6993.HK-150.3
Consumer Defensive sector median22.4
S&P 50022.0

Trades about 771% below its sector, cheaper than its peers on earnings.

Ratios

PEG-1.09
Price to book1.92
EPS (TTM)HK$-0.00
Payout ratio-23,692%
FCF yield-3.82%

Range & risk

HK$2.21HK$3.98

Trading in the lower third of its 52-week band

Beta0.39

Profile

What Blue Moon Group Holdings Limited actually does

Blue Moon Group Holdings Limited is a Chinese enterprise dedicated to the research, design, development, manufacturing, and distribution of personal care, household cleaning, and fabric laundry products. Their extensive fabric care portfolio includes detergents for various washing methods (machine, hand, delicates like underwear), pre-wash treatments, stain removal solutions, fabric softeners, and specialized baby laundry liquids. Personal hygiene offerings currently consist of liquid soaps. The home care segment is broad, covering essentials like toilet and bathroom cleaners, along with general household solutions such as anti-mould and washing machine cleaners, floor care products, bleaches, glass and multi-surface cleaners, rust removers, and antiseptic disinfectants. Additionally, they produce kitchen cleaning solutions, ranging from dishwashing liquids for utensils, fruits, and vegetables to specialized range hood cleaners. These products are marketed under prominent brands including Blue Moon, Supreme, Jingxiang, and Tianlu. Distribution channels encompass a mix of online platforms (e-commerce sites and proprietary online stores), large retail formats (hypermarkets, supermarkets), and a network of traditional offline distributors. Established in 1992, the company's headquarters are located in Guangzhou, China.

CEO

Qiuping Luo

Employees

5,804

Headquarters

Guangzhou, GD

Founded

2020-12-16

Company website

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Community sentiment

Bullish—

Distribution

Bearish0%
Neutral0%
Bullish0%

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Q&A

Questions people ask

6993.HK has a beta of 0.39, which indicates how sensitive it has historically been to movements in its broader market. A beta below 1 indicates lower relative volatility than the market. Beta is based on historical data and does not predict future performance.

Blue Moon Group Holdings Limited