Is BETS-B.ST overvalued or undervalued?

BETS-B.ST currently has a P/E ratio of 8.63. Relative to the sector average of 18.80, this suggests the stock may be undervalued. A higher P/E than peers means investors are paying more for each unit of earnings, often because they expect faster future growth. However, if that growth does not materialize, the stock can appear overvalued. A lower P/E may indicate weaker growth expectations or higher risk, but it can also signal a potential valuation discount.

How can I buy Betsson AB stock?

Betsson AB trades on STO. Investors in Latin America can buy it through international and regional brokerage and investment platforms. You simply need a valid government ID or passport to get started.

Can I buy fractional shares of BETS-B.ST?

Yes. Through fractional investing, you can invest exactly the amount you want, starting with as little as $1 or $5 USD (depending on what investment platform you use), and own a proportional piece of the company.

Does buying BETS-B.ST protect my money against local inflation?

Many investors in Latin America buy international stocks like BETS-B.ST to protect their purchasing power. Because BETS-B.ST is priced in foreign currency, your investment is tied to a hard currency. If your local currency devalues against the foreign currency, usually USD or Euro, the underlying value of your stock portfolio remains protected from local inflation.

Do I need a foreign bank account or a Visa to buy BETS-B.ST shares?

No. A common misconception is that you need a foreign bank account or a foreign visa to invest in international stocks. Today, modern investment platforms allow you to fund your account using local bank transfers or local payment methods right from your home country.

Is BETS-B.ST a suitable investment for my portfolio?

There is no universal answer, since fit depends on your situation, not just the stock. Think about three things: how well BETS-B.ST diversifies what you already own, whether you can stomach its price swings given your risk tolerance, and how long you plan to stay invested. As a rule, a single stock works best as one piece of a broader asset allocation and with a multi-year time horizon. This is general information, not personalized financial advice.

All stocksBETS-B.ST

Betsson AB

kr 95.65+kr 0.10+0.10%

STO / SEK

Market cap

kr 12.9B

P/E

8.6

EPS (TTM)

kr 1.19

Dividend yield

7.50%

Beta

0.22

1Y return

-35.33%

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Financials

The numbers behind the company

Revenue vs net income

RevenueNet income

$749M2021

$832M2022

$1.0B2023

$1.1B2024

$1.4B2025

Financial health

Gross margin

Operating margin

ROE

ROA

Debt to equity0.23Low
Current ratio1.64
Cash ratio0.97
Net margin11.2%
Free cash flow—

Valuation

Is it expensive right now

P/E vs the market

scale 0–50

0153050

BETS-B.ST8.6
Consumer Cyclical sector median18.8
S&P 50022.0

Trades about 54% below its sector, cheaper than its peers on earnings.

Ratios

PEG-0.29
Price to book1.34
EPS (TTM)kr 1.19
Payout ratio6,704%
FCF yield8.05%

Range & risk

kr 81.00kr 160.00

Trading in the lower third of its 52-week band

Beta0.22

Profile

What Betsson AB actually does

Betsson AB is an online gaming enterprise that, through its various subsidiaries, maintains a substantial presence across several key geographical regions. Its operations primarily span the Nordic countries, Western Europe, Central and Eastern Europe, and Central Asia, along with a broader international reach. The company offers a diverse portfolio of digital games, encompassing popular categories such such as poker, casino offerings, sports betting, scratch cards, and bingo, among other options. It engages its customer base through an extensive collection of distinct brands, including Betsafe, Betsson, Casino DK, Casino Euro, Casino Winner, Colbet, Europebet, Uguts, Inkabet, Jackpot 247, Jalla Casino, Kaboo, Loyal Casino, NordicBet, Norges Automaten, RaceBets, Rizk, Star Casino, Supercasino.com, Live Roulette, and Thrills. Beyond its direct consumer services, Betsson AB also extends its expertise by providing comprehensive system solutions to other businesses operating within the gaming sector. The company was founded in 1963 and is currently headquartered in Stockholm, Sweden.

CEO

Pontus Johan Lindwall

Employees

2,927

Headquarters

Stockholm, AB

Founded

2000-06-26

Company website

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Community sentiment

Bullish—

Distribution

Bearish0%
Neutral0%
Bullish0%

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Q&A

Questions people ask

BETS-B.ST has a beta of 0.22, which indicates how sensitive it has historically been to movements in its broader market. A beta below 1 indicates lower relative volatility than the market. Beta is based on historical data and does not predict future performance.

Betsson AB