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Trades about 101% below its sector, cheaper than its peers on earnings.
BrightBid Group AB (publ) operates as an adtech firm, specializing in delivering data-driven and AI-powered services to generate web traffic for clients across Sweden and internationally. The company's offerings encompass SaaS solutions such as BrightBid and Bidbrain, comprehensive ad optimization services designed for marketing leaders and consultants, and self-service hub options. Its suite of tools includes an AI-powered budget allocator that recommends optimal budget redistribution, automated Google Shopping ad management with bid optimization, and detailed ad campaign reporting. Additional features comprise competitor monitoring to analyze keyword bidding landscapes, smart activation for automated ad pausing and reactivation, keyword autopilot, and an AI-driven keyword suggestion and management tool. BrightBid also offers an audit service providing tailored recommendations and weekly automated campaign reviews, along with a brand infringement detector to protect brand integrity against unauthorized use of terms in Google search ads. Founded in 2003 and based in Stockholm, Sweden, the company was previously named Speqta AB (publ) before adopting its current name in July 2024.
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