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Trades about 142% below its sector, cheaper than its peers on earnings.
Mida Assets Public Company Limited, a Bangkok-based enterprise established in 1991 (and previously known as Nakornpathom Mida 1991 until its 1997 rebranding), operates a diverse range of businesses throughout Thailand. The company's core operations involve the retail sale and hire-purchase of various electronic home appliances, including televisions, DVD players, air conditioners, home theatre systems, refrigerators, washing machines, and electric fans, as well as motorcycles. Complementing these activities, Mida Assets is significantly involved in the real estate sector, undertaking property development, hotel management, golf course leasing, and offering real estate agency services. Furthermore, its comprehensive service portfolio extends to advertising, public relations, event management, financing for pre-owned automobiles, providing security guard services, and asset management.
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