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Trades about 66% below its sector, cheaper than its peers on earnings.
Founded in 1991 and based in Stockholm, Sweden, Pricer AB (publ) specializes in the creation of electronic shelf labels (ESLs). The company operates internationally, with a significant presence in countries like Sweden, France, Italy, the United States, and Norway. Its product offerings include various digital pricing displays, such as graphic and segment tags, along with their necessary attachments. Pricer also provides sophisticated electronic shelf label platforms, notably "Pricer Plaza," a comprehensive cloud-based system for the scalable management, monitoring, and integration of digital in-store operations, as well as "The Pricer platform," another dedicated in-store digital solution. Pricer AB distributes its products through a combination of direct sales and a network of resellers.
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Market cap is shares times price. A simple formula that produces wildly unequal numbers: a single US tech name can be worth more than every company on a LATAM exchange combined.
