We use cookies to see how investors use El Fondo and make its tools, data and markets better for you. You can accept or reject; essential cookies always stay on. Privacy Policy
Trades about 30% below its sector, cheaper than its peers on earnings.
Operating across Australia and New Zealand, Super Retail Group Limited specializes in selling products for automotive, sports, and outdoor leisure activities. Their extensive automotive range encompasses vehicle parts and accessories, handyman supplies, and a variety of tools and equipment. This includes marine and motorbike specific items, alongside general car care products, batteries, exterior add-ons, both manual and power tools, in-car entertainment and navigation systems, electrical components, lubricants, filters, various outdoor equipment, interior accessories like seat covers, spare components, paints, body panels, and performance enhancements. For sports enthusiasts, they supply footwear, fitness gear, athletic equipment, clothing, and associated accessories. Their outdoor leisure category covers a broad spectrum, from fishing essentials like lures, rods, reels, tackle boxes, and nets, to camping necessities such as tents, ropes, pegs, cooking apparatus, and hiking apparel and gear. Boating supplies include items like fishing rod holders, bilge pumps, and fish-finders. Furthermore, the group caters to mountain climbers, campers, hikers, and other outdoor adventurers with specialized clothing and equipment. Their offerings extend to products for travel, touring, general outdoor use, garage maintenance, and shed organization, along with vehicles designed for adventure pursuits. Products are sold under prominent brands such as Supercheap Auto, rebel, BCF, and Macpac, available both through their extensive network of 716 physical stores and via online channels. Established in 1972, Super Retail Group Limited is headquartered in Strathpine, Australia.
Loading the full price history…
Run your own numbersPast performance is not a forecast.
Save SUL.AX and get told when something moves.
Get updates
A clear, direct weekly summary.
Learn the fundamentals behind this asset.
A stock is a fraction of ownership in a real company. Buy one share and you own a piece (usually a tiny piece) of every desk, factory, contract and brand the company runs. The price moves because the market keeps revising what that whole pie is worth.
The price-to-earnings ratio is how much investors are paying for one dollar of a company's profit. A multiple, never an absolute. Always compared to something: a sector, a region, the company's own past.
Dividend yield is the annual income a stock or ETF pays out, expressed as a percentage of what you paid for it. It is the visible part of total return: the cash that lands in your account every quarter, and the lever most retail investors actually feel.
Market cap is shares times price. A simple formula that produces wildly unequal numbers: a single US tech name can be worth more than every company on a LATAM exchange combined.
