Upsellon Brands Holdings Ltd

Upsellon Brands Holdings Ltd specializes in acquiring, promoting, and enhancing private label products, brands, and online storefronts, primarily operating within Amazon's e-commerce environment. The company also develops and provides a suite of software solutions and critical support services for Amazon sellers, alongside offering specialized consulting and account appeal services. Its private label portfolio includes items within the home and garden categories. Additionally, Upsellon manages an e-commerce presence that markets a private label line of household and kitchen goods across the United States, Mexico, and Canada, branded as Wayfair. A core part of its operations is an automated sourcing machine that systematically scans for products, leads, and keywords to establish and maintain a proprietary database. This sophisticated technology further identifies and cultivates new market opportunities by analyzing foundational and key product data. Established in 1993, the company was formerly known as Chiron Refineries Ltd until it officially adopted the name Upsellon Brands Holdings Ltd in January 2020. Its corporate headquarters are located in Ramat Gan, Israel.