Verve Group SE

Verve Group SE, a digital media enterprise, specializes in providing advanced advertising software solutions throughout North America and Europe. Its operations are organized into two primary segments: Demand Side Platforms (DSP) and Supply Side Platforms (SSP). The DSP division enables advertisers to craft, manage, and fine-tune data-informed digital advertising campaigns across a wide spectrum of ad formats, media channels, and devices. This segment offers the flexibility of either managing campaigns directly for clients or providing a self-service DSP platform with a usage-based fee structure. Additionally, it features proprietary products such as ATOM and Moments.AI, which deliver enhanced targeting functionalities to advertisers. Conversely, the SSP division supports both third-party publishers and Verve's own game development studios in efficiently monetizing their advertising spaces while ensuring they retain complete oversight. This segment encompasses the company's internal gaming studios, which contribute first-party data and in-game ad placements, alongside revenue generated from virtual items and subscriptions. The SSP segment is also actively involved in purchasing ad inventory directly from publishers and reselling it to demand-side platforms. Beyond these core offerings, Verve Group provides machine learning-driven optimization tools, notably ML-Driven Optimization for SKAN, for precise performance measurement. The company is also expanding into novel advertising channels, including audio, podcasting, and digital out-of-home advertising. Established in 2000 and headquartered in Stockholm, Sweden, the company officially rebranded to Verve Group SE in June 2024, having previously operated under the name MGI - Media and Games Invest SE.