Abbott launches Ensure Max Protein 3-in-1 powder

Abbott announced on October 7, 2026, the launch of Ensure Max Protein 3-in-1 Muscle Support. The protein powder brings together three muscle-supporting ingredients into a single product to simplify daily supplementation.

Each serving contains 30 grams of protein, 5 grams of creatine monohydrate to support muscle recovery, and 3 grams of calcium HMB to help preserve muscle tissue. The product is third-party NSF Contents Certified and comes in a 28-ounce format with chocolate and vanilla flavors.

Abbott reported that the product is available at Walmart and Amazon. The company noted that the global creatine market is projected to reach $4.2 billion by 2030, driven by interest in strength, longevity, and broader health applications beyond athletics.

Abbott employs 122,000 people and provides healthcare, diagnostic, and nutritional products across more than 160 countries.