Alphabet Gains Momentum on AI and Regulatory Wins

Alphabet gained roughly 0.4% on Wednesday and added another 0.5% in premarket trading on 3 September 2026. The stock closed at $337.12 on 2 September. While the shares fell about 1.05% over five sessions and 7.8% over the past month, they are up around 7.5% in 2026, following a 66% gain in 2025.

Berkshire Hathaway CEO Greg Abel voiced confidence in Alphabet, describing it on CNBC as a significant player and a winner in artificial intelligence. Berkshire added roughly $17 billion of Alphabet stock in the second quarter, making it the fund's largest addition and third-largest holding, with a total stake of approximately $36.6 billion.

Google also unveiled its Gemini 3.8 model, including Gemini 3.8 Flash and Gemini 3.8 Flash Cyber. The Flash version keeps the pricing of Gemini 3.7 at 75 cents per million input tokens and $3.75 per million output tokens, while the Cyber version is available to defenders via the Fairwind Program. Separately, a court ruling in the Department of Justice antitrust case allowed Google to keep its AdX exchange, opting for behavioral remedies rather than a structural breakup. Google's advertising business grew 14% in the last reported quarter.

Among 55 brokerage firms, Alphabet carries an average recommendation of 1.20, with 48 Strong Buy ratings (87.27%) and three Buy ratings (5.45%). Short-term price targets from 51 analysts average $432.26, implying an upside of 28.22%, with projections ranging from $350.00 to $515.00.