Diageo rolls out Drink Seguro seal in Brazil

Diageo launched a national campaign in Brazil on 15 September 2026 for its Drink Seguro verification stamp. The initiative aims to combat counterfeit spirits by allowing shoppers to verify bottle authenticity using their smartphones in about 5 seconds.

The anti-fraud system covers 17 Diageo spirits brands across the country. Each seal analyzes up to 27 trillion unique security combinations, delivering a declared security effectiveness rate of 99.99% against counterfeiting.

Counterfeiting accounts for an estimated 4.7% of the Brazilian spirits market, according to Diageo estimates. The company reported that 90% of surveyed consumers indicated that an authenticity stamp increases their confidence when purchasing drinks.