HSBC enhances US Premier service for affluent clients

On 18 September 2026, HSBC announced an enhanced Premier offering in the United States to target affluent customers who manage wealth internationally. The bank noted that affluent consumers represent approximately 40% of global wealth.

According to HSBC's Global Affluent Investor Snapshot 2026, four in 10 investors plan to maintain or increase their exposure to the US over the next 12 months. The survey also found that 45% of affluent and high-net-worth investors prioritize funding lifestyle goals.

The revamped proposition introduces self-directed brokerage accounts through HSBC Securities (USA) Inc. in the US mobile app, along with real-time mutual fund trading and portfolio tracking. It also adds a complimentary membership for round-the-clock telemedicine and discounts on wellness services. For travel and cross-border needs, the offering includes credit cards with no foreign transaction fees, no HSBC fees on international transfers, and pre-arrival account opening for clients moving to the United States.

The digital rollout complements HSBC's physical footprint of 21 Wealth Centers across the country. Following the relaunch of its Park Avenue center in New York earlier this year, the bank is reopening its location in Cupertino, California this month. Headquartered in London, HSBC reported assets of US$3,438 billion as of 30 June 2026.