Netflix pays $200 million for 2027 Women's World Cup

Netflix is paying $200 million for the broadcast rights to next year's FIFA Women's World Cup, according to people familiar with the deal. The streaming platform had previously announced the acquisition of broadcast rights in the United States and Canada for both the 2027 and 2031 editions of the tournament.

SportsBusiness Media previously reported that Netflix agreed to pay a total of $400 million across the 2027 and 2031 editions. The 2027 tournament will take place in Brazil. The figure ranks the deal among the largest annual media rights agreements for any women's sports property, trailing the 11-year, $3.1 billion WNBA contract, which averages around $280 million annually. By comparison, Fox paid approximately $485 million for the US rights to the 2026 Men's World Cup.

FIFA generated roughly $270 million in total broadcasting revenue across all global markets in 2023, the first year it sold the women's tournament rights separately. FIFA Football Director Jill Ellis stated on the program The Deal in June that the governing body expects to double its Women's World Cup revenue to about $1 billion next year.

FIFA has also reached an agreement with the European Broadcasting Union to broadcast the 2027 tournament across 19 public networks, though terms were not disclosed. Both Netflix and FIFA declined or did not immediately respond to requests for comment.