Is 1009.HK overvalued or undervalued?

1009.HK currently has a P/E ratio of -2.16. Relative to the sector average of 18.80, this suggests the stock may be undervalued. A higher P/E than peers means investors are paying more for each unit of earnings, often because they expect faster future growth. However, if that growth does not materialize, the stock can appear overvalued. A lower P/E may indicate weaker growth expectations or higher risk, but it can also signal a potential valuation discount.

How can I buy International Entertainment Corporation stock?

International Entertainment Corporation trades on HKSE. Investors in Latin America can buy it through international and regional brokerage and investment platforms. You simply need a valid government ID or passport to get started.

Can I buy fractional shares of 1009.HK?

Yes. Through fractional investing, you can invest exactly the amount you want, starting with as little as $1 or $5 USD (depending on what investment platform you use), and own a proportional piece of the company.

Does buying 1009.HK protect my money against local inflation?

Many investors in Latin America buy international stocks like 1009.HK to protect their purchasing power. Because 1009.HK is priced in foreign currency, your investment is tied to a hard currency. If your local currency devalues against the foreign currency, usually USD or Euro, the underlying value of your stock portfolio remains protected from local inflation.

Do I need a foreign bank account or a Visa to buy 1009.HK shares?

No. A common misconception is that you need a foreign bank account or a foreign visa to invest in international stocks. Today, modern investment platforms allow you to fund your account using local bank transfers or local payment methods right from your home country.

Is 1009.HK a suitable investment for my portfolio?

There is no universal answer, since fit depends on your situation, not just the stock. Think about three things: how well 1009.HK diversifies what you already own, whether you can stomach its price swings given your risk tolerance, and how long you plan to stay invested. As a rule, a single stock works best as one piece of a broader asset allocation and with a multi-year time horizon. This is general information, not personalized financial advice.

All stocks1009.HK

International Entertainment Corporation

HK$1.16-HK$0.05-3.75%

HKSE / HKD

Market cap

HK$1.6B

P/E

-2.2

EPS (TTM)

HK$-0.05

Dividend yield

0.00%

Beta

0.64

1Y return

-6.45%

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Financials

The numbers behind the company

Revenue vs net income

RevenueNet income

$11M2021

$26M2022

$29M2023

$50M2024

$109M2025

Financial health

Gross margin

Operating margin

ROE

ROA

Debt to equity11.13High
Current ratio0.53
Cash ratio0.39
Net margin-57.1%
Free cash flow—

Valuation

Is it expensive right now

P/E vs the market

scale 0–50

0153050

1009.HK-2.2
Real Estate sector median18.8
S&P 50022.0

Trades about 112% below its sector, cheaper than its peers on earnings.

Ratios

PEG0.03
Price to book6.58
EPS (TTM)HK$-0.05
Payout ratio0%
FCF yield4.00%

Range & risk

HK$0.89HK$1.56

Trading in the middle of its 52-week band

Beta0.64

Profile

What International Entertainment Corporation actually does

International Entertainment Corporation (IEC) operates as an investment holding entity, primarily engaged in the leasing of properties furnished with entertainment facilities across the Philippines, the United Kingdom, and various international markets. Its operations are structured across three distinct divisions: Hotel, Leasing, and Live Events. The company also manages hotel establishments in Metro Manila, offering an array of amenities such as dining venues, business centers, swimming pools, and fitness facilities, in addition to organizing live poker tournaments. Founded in 1998, the firm was initially known as Cyber On-Air Group Company Limited before adopting its current name in December 2004. Headquartered in Central, Hong Kong, International Entertainment Corporation functions as a subsidiary of Brighten Path Limited.

CEO

Wong Meng

Employees

1,515

Headquarters

Hong Kong

Founded

2000-07-31

Company website

If you had invested a decade ago

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Community sentiment

Bullish—

Distribution

Bearish0%
Neutral0%
Bullish0%

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Q&A

Questions people ask

1009.HK has a beta of 0.64, which indicates how sensitive it has historically been to movements in its broader market. A beta below 1 indicates lower relative volatility than the market. Beta is based on historical data and does not predict future performance.

International Entertainment Corporation