Airbnb falls 6.2% as Meta's Muse enters travel bookings

Shares of Airbnb fell 6.2% in Wednesday afternoon trading after Barron's reported that Meta's Muse artificial intelligence tool can complete travel bookings directly. Anita Hamilton of Barron's noted that Airbnb and Booking fell alongside Expedia because Muse can book flights and lodging, the core transaction for which online booking platforms charge.

Booking shares declined 2.6% on Tuesday, according to Maeil Business Newspaper, and both stocks fell further on Wednesday as the consumer internet group dropped 4.92% at the open. Investors are evaluating a scenario outlined by Singh and Tong, reported by Barron's, which projects a potential 5% to 10% market share impact if bookings are completed directly within Muse rather than referred back to platforms.

The drop marks one of only 7 daily moves greater than 5% for Airbnb over the past year. In its second quarter of 2026, the company posted revenue of $3.61 billion, up 16.5% year over year, beating analyst estimates of $3.58 billion. Nights and Experiences Booked rose by 14 million to 148 million, while operating margin expanded to 21% from 19.8% a year earlier and free cash flow margin reached 34.7%.

At $152.29 per share, Airbnb is up 14.5% year to date, though it remains 20.1% below its 52-week high of $190.50 set in August 2026.