The retail rollout extends across Southern California after debuts at Wegmans, H-E-B, and Meijer.
Beyond Meat announced on 15 September 2026 the retail debut of Beyond Steak Filet at Erewhon stores across Southern California. The move follows recent rollouts of the plant-based steak cut at Wegmans, H-E-B, and Meijer locations.
The company makes the whole-cut product with mycelium and avocado oil. Each serving contains 28g of plant protein, 3g of fiber, and 1g of saturated fat, alongside 0mg of cholesterol. The item holds Clean Label Project and Non-GMO Project certifications.
The distribution agreement places the product in Erewhon, a family-owned organic grocer founded in 1968 that operates 14 stores in Southern California. Beyond Meat founder and CEO Ethan Brown stated that the launch brings the company's category-defining innovation to a community focused on nutrition and wellness.
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