Block rolls out a 2% Bitcoin bonus on Cash App

Block, Inc. CEO Jack Dorsey encouraged users on Wednesday, September 30, 2026, to activate a new Bitcoin bonus feature on Cash App. Quoting Cash App's product announcement, Dorsey urged users to turn it on.

The feature allows users who opt in through the app's Bitcoin tab to earn weekly rewards simply by holding Bitcoin. Users can earn up to 2% in BTC annually. The rewards do not involve lending, staking, moving, or locking up holdings, and the Bitcoin remains available for withdrawal at any time. The company noted that the bonus rewards are taxable.

Cash App functions as Block's primary consumer platform. In the second quarter, Cash App volume expanded 17% year over year to $56.5 billion, supported by the Visa Cash App Card and buy-now-pay-later credit. In addition, origination volume in consumer lending jumped 59% year over year to $18.9 billion.

Block continues to invest in Bitcoin adoption across its business lines. Beyond Cash App's retail features, the company has integrated Bitcoin payment capabilities into its Square point-of-sale ecosystem.