Cencosud adds Corzo and Pulcro fashion lines to Paris

Department store chain Paris, part of retail conglomerate Cencosud, has added fashion brands Corzo and Pulcro to its lineup. The initiative aims to broaden the retailer's assortment of exclusive and proprietary labels alongside international offerings such as AllSaints, Farm Rio, Topshop, Balmohk, Hunter, and Urco.

Corzo focuses on contemporary menswear using materials like pima cotton, linen, merino wool, tencel, suede, and leather. It currently operates corners inside Paris locations at Cenco Alto Las Condes, Cenco La Dehesa, and Parque Arauco, with upcoming openings planned for Cenco Florida and Portal La Serena, as well as a standalone store at Cenco Alto Las Condes.

For women, Pulcro develops timeless apparel. On 7 August, Pulcro opened its own standalone store at Cenco Alto Las Condes. The brand rollouts coincide with the remodeling of the flagship Paris store at Cenco Alto Las Condes, which recently underwent a renovation covering more than 7,200 square meters.