Heineken targets over 100% growth for 0.0 beer in Peru

On 19 September 2026, Jonas Geeraerts, general manager of Heineken Peru, outlined the brewer's expansion plans as it marks six years in the country. The group expects sales volume for its non-alcoholic Heineken 0.0 to grow more than 100% in 2026. The company also projects double-digit growth in total volume for the year, led by the Heineken and Tres Cruces brands, while Amstel will not see double-digit expansion due to tough comparisons with the prior year's Copa Libertadores final.

Heineken produces 95% of its volume in Peru locally after acquiring its Huachipa facility from Grupo Aje in 2020. The plant began producing Heineken locally in 2022 and reduced water usage from nearly eight liters per liter of beer to under four liters. More than 10% of brand investment goes to Heineken 0.0, and the company evaluates installing alcohol-removal technology to begin producing it locally in Huachipa by 2029 if growth momentum continues.

Since 2020, Heineken has multiplied its brand volumes in Peru by more than five times, while Tres Cruces volumes have more than doubled. Looking toward 2030, the company targets a market share between 5% and 10% for each of its brands. To support distribution in traditional channels, Heineken expanded its partnership with Arca Continental, which took over traditional channel distribution in Lima this year alongside its existing operations across Peru's provinces.