Advertisers can now run real-time brand lift studies across 35 markets inside existing workflows.
The Trade Desk added LoopMe's Brand Lift measurement directly into its platform on 15 September 2026. The integration delivers real-time brand lift results inside existing workflows for brand advertisers across multiple global markets.
LoopMe's survey-based tool allows buyers to evaluate campaign impact on metrics like awareness and consideration. Advertisers can run studies from roughly 1 million impressions across more than 35 markets and in 17 languages without leaving their active workflow.
The built-in feature lowers volume and administrative hurdles for upper-funnel measurement. This setup lets clients test and tweak live campaigns inside Kokai era workflows, supporting the independent ad-tech firm as it competes against bundled walled gardens.
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