AB InBev targets 4% to 8% EBITDA growth in Reignite plan

Anheuser-Busch InBev announced the launch of its "Reignite" growth plan during its 2026 Capital Markets Day in St. Louis. CEO Michel Doukeris stated that the brewer completed the initial five-year "Reset" phase of its 10-year strategy. The company reiterated its guidance targeting annual organic EBITDA growth between 4% and 8% while raising investments to accelerate momentum.

Over the past 12 months, EBITDA reached $22.4 billion, up from $19.2 billion in 2021. Net revenue rose from $54 billion to around $63 billion over the same span, and free cash flow increased by $4.6 billion to $13.9 billion. The brewer also reduced its net-debt ratio to below three times EBITDA.

ABI is consolidating marketing resources, reducing brands receiving major support from about 500 to 50. Chief Marketing Officer Marcel Marcondes said these "mega brands" now represent 60% of total volume. Beyond-beer sales are expanding by 37%, balanced choices account for 11% of the business, and the innovation division generates more than $6 billion annually.

Digital channels also expanded. Chief B2B Officer Nick Caton reported that the BEES platform connects over 4 million retailers across 30 markets, generating roughly $60 billion in annualized gross merchandise value. Direct-to-consumer revenue rose 9% in the first half of 2026, while the company streamlined its U.S. footprint by eliminating over 60% of beyond-beer SKUs and more than 30 brands.