Users can now open accounts directly on the Mi Bancolombia app in three steps.
Bancolombia has launched fully digital onboarding directly inside its Mi Bancolombia mobile app. The feature allows people in Colombia who are not yet customers to open an account without visiting a branch or beginning the process on the website.
The onboarding process is available to adult Colombian citizens holding a valid national ID card (cédula de ciudadanía). The setup requires three steps inside the application: downloading Mi Bancolombia to enter identification data, filling out personal details alongside required security mechanisms, and setting up login credentials while accepting terms and conditions.
Once registered, new clients gain access to a portfolio of more than 100 products and services, including money management, payments, savings, investment, credit, and financial advisory solutions.
Llevar esta posibilidad directamente a la app Mi Bancolombia significa sumar una nueva forma de acceso que se conecta con las demás opciones que ya tenemos disponibles para acompañar a los clientes en su vida financiera
Velásquez noted that the rollout forms part of the bank's strategy to evolve its multichannel network by shifting critical steps in the customer lifecycle to its most frequently used digital channel.
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