Kimberly-Clark plans asset sales for $40B Kenvue deal

Kimberly-Clark plans to sell assets tied to its planned 40 billion dollar acquisition of consumer products group Kenvue, according to reports on 18 September 2026. The disposals aim to resolve European Union antitrust concerns regarding overlapping product lines.

The asset sale discussions are concentrated in EU markets where regulators identified competition issues during their review of the transaction. The watchdog is examining overlaps between Kimberly-Clark's personal care brands and Kenvue's consumer health and hygiene lines.

Kimberly-Clark, which holds a market capitalisation of about 32.6 billion dollars, is using the disposals to keep the transaction on track. The transaction seeks to expand the company's footprint alongside competitors such as Procter & Gamble and Colgate-Palmolive.