Magalu delivery app Aiqfome files Cade complaint against iFood

Magazine Luiza subsidiary Aiqfome has filed a complaint with Brazil's antitrust regulator Cade against rival food delivery platform iFood, as reported on 17 September 2026. The case has moved into a preparatory proceeding stage, where the authority will decide whether the allegations warrant opening a formal inquiry.

The Magalu unit claims that a 2023 settlement between Cade and iFood failed to stop predatory exclusivity contracts in cities with up to 500,000 residents, which are Aiqfome's primary focus. Aiqfome argues that the agreement limits exclusive contracts only in cities with more than 500,000 residents and caps deals with chains of over 30 stores, terms that rarely affect smaller municipalities. The company also accused iFood of retaliating against restaurants that join competing apps.

iFood disputed the claims, stating that the representation is based on factually incorrect premises. The company said fewer than 1% of its restaurant partners in municipalities with up to 500,000 residents hold exclusive contracts. In addition to an 8% revenue cap per municipality in larger cities, iFood noted that the agreement enforces a national limit of 25% across all municipalities.

Cade stated there is no deadline for reviewing the complaint, as it must verify evidence against periodic monitoring reports. Market estimates place iFood's share of Brazil's food delivery sector at roughly 80% amid competition from rivals such as 99Food and Keeta.