TelevisaUnivision Partners With Genius Sports on Broadcasts

TelevisaUnivision, in which Grupo Televisa holds a major media stake, announced a partnership with Genius Sports on 9 September 2026 to introduce artificial intelligence data, visual enhancements, and real-time sponsorship inventory to Liga MX broadcasts in the United States.

The new features debut on Saturday, 12 September, starting with the match between Toluca FC and Atlas F.C., followed by three additional enhanced games that weekend. TelevisaUnivision plans to air these data-driven broadcasts across its US networks every weekend through the end of the soccer season.

Genius Sports will power the broadcasts through its GeniusIQ platform, which is deployed across all 18 Liga MX stadiums to collect billions of tracking data points. Live coverage will feature in-game outcomes, win probabilities, and player milestones, while the Genius Sports Moments engine will generate dynamic advertising inventory triggered by key moments during the matches.

Andrew Captan, EVP of US Sports Sales at TelevisaUnivision, stated that the partnership provides an opportunity to deepen fan engagement with US Hispanic audiences and create commercial value for advertisers across the company's platforms.