P&G partners with McLaren Racing across Asia Pacific
The alliance features co-branded activations for Head & Shoulders and Oral-B.
The Procter & Gamble Company announced a partnership with McLaren Racing on October 8, 2026, aimed at engaging Formula 1 fans across Asia Pacific. Unveiled ahead of the Singapore Grand Prix, the initiative will roll out co-branded products and marketing activations featuring brands such as Head & Shoulders and Oral-B.
The consumer goods company plans to use the growing, younger and more diverse audience of Formula 1 to strengthen consumer connections and support category growth with retail partners. P&G currently operates in approximately 70 countries worldwide.
Formula 1 and McLaren Racing brings together people who value technology, precision, progress and memorable experiences—qualities that also inspire P&G brands and the consumers we serve. Together, this shared passion enables us to drive meaningful innovation, deeper consumer engagement and category growth for our retail partners.
McLaren Racing competes in the FIA Formula 1 World Championship with drivers Lando Norris and Oscar Piastri. The team was founded in 1963, entered its first Formula 1 race in 1966, and has recorded 23 Formula 1 world championships alongside more than 200 Formula 1 Grand Prix victories.
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