The new formula was co-created with a trichologist to provide hydration across hair types.
Procter & Gamble brand Pantene has introduced a new Cream to Mist hair product. The formula was co-created with a certified trichologist and viral hair influencer.
The release features a peptide-rich cream formula that transforms into a fine mist. Pantene designed the format to deliver intense hydration across a wide range of hair types, particularly textured and damaged hair. The development came in response to consumer demand for richer nourishment from spray conditioners and stylers.
The consumer goods group has a market value of about $339.6b. The launch aligns with the company strategy to emphasize science-guided products and research and development, similar to platforms used in Head & Shoulders and Oral B iO. For investors, the performance of the Pantene franchise in upcoming category share and consumption data will show whether the new format gains traction.
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