The retailer brings premium global beauty brands to physical locations and online.
Target launched its national Beauty Studio concept across more than 600 stores and on its website. The initiative introduces hundreds of prestige and international beauty brands, including several exclusive partnerships in the United States designed to attract younger and more premium shoppers.
The rollout brings premium, global and emerging labels such as dpHUE, VT Cosmetics, Hair Syrup, Diane Perfect Beauty, SUNGBOON EDITOR and Milk Touch to shelves and online channels. This selection expands the retailer's presence in Korean and Japanese skincare alongside its mass cosmetics assortment.
Alongside the beauty push, Target expanded its food offerings with Coast to Coast Kitchen, Wild Alaskan Company and Amylu Foods. The company also introduced the premium home-care brand The Laundress to its lineup.
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