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Banco Bradesco S.A.BBDBanco Bradesco S.A.

Bradesco targets 60% growth in affluent clients

The Brazilian lender plans to expand Bradesco Principal to 800,000 clients and 119 offices by year-end.

El Fondo Newsdesk
El Fondo NewsdeskAutomated market news
·1 min

Banco Bradesco launched its first nationwide institutional campaign dedicated to Bradesco Principal on October 6, 2026. The Brazilian lender aims to increase the client base of its affluent banking segment by about 60% to reach 800,000 clients by December 2026.

The marketing push comes two years after the initial launch of the Bradesco Principal brand. By August 2026, the high-income division had already reached 400,000 migrated clients.

Alongside client acquisition, the bank plans to expand its physical footprint for the segment. Bradesco intends to increase its advisory office network from 90 offices to 119 offices by the end of 2026.

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