Davivienda to acquire 50% stake in personal finance app PliP

Davivienda Group is advancing an operation to acquire 50% of the economic and copyright rights, as well as the trademark rights, over the personal finance application PliP. The app currently belongs entirely to Assenda Inversiones, a company owned by Grupo Carvajal.

The transaction does not involve purchasing Assenda as a corporate entity. Assenda currently holds 100% of the rights to the platform and will remain Davivienda's partner in the venture.

PliP allows users to centralize and organize purchase invoices to track their spending. The application collects data from electronic invoices, user expense logs, consumer surveys, and panels to generate aggregated market and analytical reports.

According to documentation submitted to the Superintendence of Industry and Commerce (SIC), the deal creates a vertical integration between both companies. Assenda acts as a supplier of aggregated consumer information reports, while Davivienda acts as a customer for consumer data analytics intended for marketing operations.