The brand operates three regional plants and targets 30,000 tons of output in Saudi Arabia by late 2026.
Seara, a subsidiary of JBS, recorded around $500 million in revenue in the Middle East in 2025. According to a company statement, the performance reflects the scale reached by the brand in the region, where it combines local production and distribution with products tailored to local consumer preferences.
The business operates three plants in the Middle East, including two in Saudi Arabia and one in the United Arab Emirates. In Saudi Arabia, the Jeddah facility has operated since 2025 as part of an $85 million investment plan by JBS in the country. That plant is expected to double its production and reach 30,000 tons by the end of 2026. In addition to serving the domestic Saudi market, the Jeddah site supplies Kuwait, Oman, and the United Arab Emirates.
The Middle East is a market we have known for over 30 years and where we have built a relevant business for Seara. Producing locally brings us closer to consumers and allows us to develop products that are more connected to their habits and preferences. The Saudi Food Show is an opportunity to be close to clients and partners and keep developing this business.
Seara is presenting a new visual identity for the region at the Saudi Food Show in Jeddah, which opened on Sunday, September 27, and runs through Tuesday, September 29. The trade event gathers around 1,000 exhibitors from more than 95 countries showcasing roughly 100,000 products.
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