Keurig Dr Pepper unveils its 2027 beverage innovation lineup

Keurig Dr Pepper announced its 2027 beverage innovation pipeline on October 5, 2026, ahead of the 2026 National Association of Convenience Stores Show in Las Vegas. The company plans to release new variations of its traditional sodas alongside more than 25 new products across its energy drink portfolio.

The soft drink lineup includes Dr Pepper Ice Cream Float, which launches nationwide as a permanent item in cans and 20-ounce bottles in February 2027, followed by fountain and frozen formats mid-year. Keurig Dr Pepper will also introduce 7UP Miami Vice as a limited-time offering in June 2027, bring back 7UP Shirley Temple for the holiday season in a new 20-ounce package, and release Canada Dry Raspberry Lemonade in spring 2027. All new soda flavors will be offered in Regular and Zero Sugar versions.

In the energy segment, the owned brand GHOST, which has reached 1 billion dollars in retail sales, will turn its 7UP and A&W collaborative flavors into permanent offerings in 2027. GHOST will also launch Sour Strips Appleberry in January and Blueberry Cream later as a limited release. Partner brand Bloom Energy will add three flavors, starting with Strawberry Shortie in October 2026 and Cotton Candy and Lemon Freezie in January 2027. Partner brand C4 Energy will expand its zero-sugar Cereal's Most Wanted line in January 2027 with Cocoa Loco in 16-ounce cans and an 8.4-ounce mini can format across three existing flavors.

The company is also updating existing product lines, including recent visual identity and lime-forward recipe changes for 7UP. Sunkist will introduce updated graphics and an adjusted citrus recipe in the first quarter of 2027.