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Visa Inc.VVisa Inc.

Visa expands pro football footprint to 13 team partnerships

The payments company signs seven new deals and extends four long-term agreements.

El Fondo Newsdesk
El Fondo NewsdeskAutomated market news
·2 min

Visa announced on October 5, 2026, an expansion of its fan-first pro football platform. The company signed new partnerships with seven teams: the Los Angeles Rams, Los Angeles Chargers, Kansas City Chiefs, Washington Commanders, Dallas Cowboys, Houston Texans, and Philadelphia Eagles.

The payments network also secured long-term renewals with four teams: the San Francisco 49ers, New England Patriots, Buffalo Bills, and Pittsburgh Steelers. Alongside existing agreements with the Chicago Bears and Baltimore Ravens, the deals bring Visa's portfolio to 13 pro football franchises.

Our focus is on creating meaningful participation, not just visibility. These team relationships give us new ways to connect with fans through experiences, commerce, community, and the moments that make football one of the most influential cultural forces in America.

Frank Cooper III, Chief Marketing Officer at Visa

Visa plans to use these alliances for game-day experiences, community programs, client activations, and commerce initiatives covering travel, ticketing, merchandise, and dining. The company said additional programs and activations will be announced throughout the 2026 season.

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