The four-year extension adds Credit Karma and expands rights into Canada, the UK, Australia, and New Zealand.
The National Football League and Intuit announced a four-year partnership extension through 2030 on September 30, 2026. The renewal expands Intuit's official rights into four international markets: Canada, the UK, Australia, and New Zealand. It also adds Credit Karma to the NFL portfolio alongside TurboTax, QuickBooks, and Mailchimp.
Intuit has been an official financial software sponsor of the league since 2019. The expanded deal aims to promote Intuit Intelligence, the company's combination of data, artificial intelligence, and human experts, to over 400 million NFL fans worldwide.
The campaign features Hall of Fame quarterback Peyton Manning, alongside NFL player George Kittle and Claire Kittle. Brand activations will run throughout the season, including a new campaign for Credit Karma and postseason visibility for TurboTax as presenting sponsor of the AFC and NFC Divisional Round and Championship Games.
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